We are very excited to share that the NADA/ATD 2014 mobile app has been awarded the 2014 Internet Advertising Competition (IAC) MobileWebAward by the Web Marketing Association. The ChirpE-powered mobile event app was judged the best mobile solution leveraged by an association.
The winners are selected by independent judges who review the entered advertising using the criteria below:
- Creativity
- Innovation
- Impact
- Design
- Copywriting
- Use of the medium
- Memorability
Other noteworthy organizations conferred with the MobileWebAward include GEICO, POSSIBLE and MTV.
This is the second time this year that a2z and National Automobile Dealers Association have been honored by the Web Marketing Association. A few months ago, a2z’s technology and promotional campaign for the NADA/ATD mobile app were recognized with the 2014 IAC Award for Outstanding Achievement in Internet Advertising in the Best Event Mobile App category.
Please read the press release for details about the NADA 2014 mobile app and its acclaimed success.
